Event-USB is designed to give the highest possible performance while keeping the USB cable flexible, reliable and consistent in performance regardless of the RF environment it may operate in, and to allow the user to experiment with secondary bus power independently of the USB signal pair, or remove from signal completely if the DC voltage buss is not required by the digital to analog converter.
There was no target price set when developing the Event-USB, it was assumed  it was a cost-no-object endeavor within the realm of commercial sensibility.
Available in:
0.75 m (24 in)
1.0 m (39 in)
1.5 m (5 ft)
1.8 m (6 ft)
2.4 m (8 ft)
3.0 m (10 ft)
3.7 m (12 ft)
4.6 m (15 ft)